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Wednesday, June 8, 2011

Steve Jobs Pitches Cupertino City Council Re: New Apple Campus

Here's a video shot yesterday (6/7/11) of Steve Jobs making a pitch to the City of Cupertino regarding Apple's desire / plans to build a new Apple Campus. The campus would occupy 150 acres and house 12,000 - 13,000 people in a single round building.

The Mothership has Landed

Sunday, June 5, 2011

McDonald's Creates Interactive Billboard Game

Using a large interactive billboard and patron's smartphones McDonald's Stockholm created a location based game of paddle ball called Pick n' Play that allowed users to choose a reward and play the game by logging into Steer the paddle on the digital display using your touch device, last 30 seconds, and the reward you chose was yours. The site provides winners with an e-coupon that was redeemable at McDonald's restaurants.

Expect to see more of this kind of marketing...