In a move that has music downloaders running for their credit cards ;-) Apple Inc. announced Wednesday the launch of iTunes Plus a worldwide portal, for iTunes Music Store, that will sell only DRM (digital rights management) free tunes. The tracks are reported to sell for $1.29 (us), 30 cents more than most regular, DRM'd, iTunes tracks and will be encoded at 256 kilobits per second as opposed to 128 kbps for regular iTunes tracks. What this means is better sound quality and more portability of songs between devices. Most of the EMI labels catalogue of songs will be available, this includes artists such as Coldplay, The Rolling Stones, Pink Floyd, and Paul McCartney.