A survey conducted by British news publishers asked readers of web sites run by traditional news media whether they also purchase hard copies of the paper. The good news for the newspaper publishers is that 80% of the online readers also bought their paper. It appears as though there is a fine line to walk with how much content from the more profitable print media goes into the publisher's web site. If the newspaper ignores the web they are missing out on the growing ad revenues online, but if they publish too much of the content they risk losing readers who pay for their paper to the free web site. See the story at The Register. For the record I usually purchase The Globe and Mail, which I read at the local coffee shop and leave for another patron to enjoy once I've finished... I usually write this sites URL on it next to articles I intend to blog about, shameless self promotion perhaps but it's only fair it was my dollar!
