The NY Times Bits blog is reporting that theft of the popular Webkinz plush toy's identity tags is becoming a real problem for the company who makes the toys and retailers alike. It is such a problem that some retailers are resorting to displaying the toys behind the cashiers in more secure locations. Let's make this clear, the thieves are not taking the stuffed animals, but just the uniquely numbered little paper tags that allow the purchasers access to the Webkinz website where they can play with a virtual replica of their toy. It seems that the online version is perhaps more popular than the toy itself, or at least a lot easier to pilfer.
