It seems that viral videos are the way to promote your book these days, or so Random House believes! Commissioning marketing company Crush Toronto to promote Douglas Coupland's new book "The Gum Thief", Random House has released 9 short videos to YouTube with the author's narration. They're pretty good, I'm not sure that they'd make me want to pick up the book, but then again I don't read a lot of fiction... Check it out!
