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Friday, October 12, 2007

Viral marketing ploy, build audience and then create the tv show!

Hopeful producers of horror/sci-fi television series Alive chose to produce three short viral videos to promote their show rather than produce a costly pilot. The videos were put together in 2 days and, frankly, it shows! Then again, it's not necessarily my taste in television, but it will be interesting to see if the ploy works. According to this Wired article, the shorts have generated buzz amongst the whet genre fans, but will it be enough to convince the network execs?

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