I found this interesting article while browsing for something completely different, but the topic caught my attention and set my mind to contemplating the dilemma of the author and his former colleague. How many of us can say that they have never been tagged in someone's flickr photo, or don't have a Facebook account for that matter? If you've ever been named in a blog post, on a company website, or in a local newspaper article, how can you truly remain unGoogleable?
“UnGoogleable? I don’t think it’s possible,” says Nilhan Jayasinghe, the head of natural search for online marketing firm iCrossing, a company that specializes in Search Engine Optimization and online reputation management for the likes of Toyota, Coca-Cola and Lego. “The problem is you simply have no control over all the outlets that publish something about you.”
If this is true then how can you manage what is out there? “With many clients, we have been able to help them suppress it [the critical chatter], provided they have enough positive material they can use to build up their reputation,” Mr Jayasinghe says.
“UnGoogleable? I don’t think it’s possible,” says Nilhan Jayasinghe, the head of natural search for online marketing firm iCrossing, a company that specializes in Search Engine Optimization and online reputation management for the likes of Toyota, Coca-Cola and Lego. “The problem is you simply have no control over all the outlets that publish something about you.”
If this is true then how can you manage what is out there? “With many clients, we have been able to help them suppress it [the critical chatter], provided they have enough positive material they can use to build up their reputation,” Mr Jayasinghe says.
