"We are opening up the eBay site to help developers and sellers make more money, which is what this is all about," Max Mancini, eBay's senior director of Platform and Disruptive Innovation, said in an interview. Following the lead of Facebook with it's 24,000 applications developed outside of the company, eBay is hoping to inject some new life into online auctions and sales. "Rather than having eBay try to build every feature, we should open up the platform and integrate others' work," Mancini said. "We have realized that we need to allow sellers and developers to get together a little bit more easily." The company plans to begin testing the project, dubbed "Project Echo", later this year. More here at Canada.com.