In Apple's quarterly conference call with investors several company officials hinted at a new product line to be introduced before the end of September. Speculation has it that it will be a new form factor netbook, something between the iPhone and Macbook. “One of the investments we make is to introduce new products that initially cost more because they delivery an entirely new level of value to the customer,” said Tim Cook, chief operating officer. “Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss. And we will continue to execute this strategy in the future.” One thing is sure, they really know how to play coy!
NY Times Bits Story.
NY Times Bits Story.
