According to the NYTimes.com, "NBCOlympics.com served up more than 1.2 billion pages and 72 million video streams through Saturday, more than doubling the combined traffic to its site during the 2004 Games in Athens and the 2006 Games in Turin." Perhaps it was the huge time difference or the proliferation of broadband access to the home, but this year more people flocked to their computers to keep up with their favorite events / athletes. “The demand that we’re seeing has far exceeded even our wildest expectations,” said Jimmy Pitaro, the head of sports and entertainment for Yahoo. Alan Wurtzel, the head of research for NBC, concluded that many NBCOlympics.com visitors used the Web site as a video playback device. “People want to catch up on events that they miss,” he told reporters during a conference call on Aug. 13. “About half say that’s the main reason”
