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Thursday, September 4, 2008

Gaming Gone Mainstream, Not Just For Teens Anymore

A study by market research company The NPD Group suggests that video games are not just for teenagers anymore. "We were surprised to find that the standard of the classic young male as a video game enthusiast has forever changed," said Matthew Tattle, spokesman for NPD's Canada Games group. "With the increasing adoption of a digitally based lifestyle by the majority of consumers, it was only a matter of time before we would see gaming become part of the mainstream." The study was based on a survey of 16,774 respondents in Canada between June 13 and 30. When considering all of the platforms, offline PC gamers, who played at least 10 hours a week and are the oldest of the segments with an average age of 40. CBC story here.

I guess I'd qualify as a casual gamer, I enjoy playing as much as the next guy but only play occasionally and haven't put in 10hrs a week in years. My game time is equally spent between PC and console.

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