Microsoft is preparing to launch "Bring", a new search engine, and is prepared to spend big to make the name stick. Reports are that Microsoft is prepared to launch a $100 million ad campaign to get the name out there, that's twice the amount considered to be large for a new consumer product. "I don't think they can win this game with a better mousetrap," said Allen Adamson, managing director of Landor & Associates, brand consultants. "They have to compete with Google on a brand front — there's no other way to skin this but go head-on against the Google brand."
Source: CBC
Source: CBC
