When it comes to online advertising Canadian businesses are lagging their counterparts in the developed world according to Google's number 4 man. "It's not as competitive a business market, which basically suggests that there's not as many businesses online because they're not competing for more share amongst each other or there are not enough businesses competing in certain areas," said Nikesh Arora, Google's president of global sales operations and business development. Arora added "Based on the technological savvy of the market, [Canada] should be in the top quartile." He's probably right, but then again Google is in the online advertising business and, according to his title, Mr. Arora is getting paid to sell us on the virtues of online advertising.
Source: CBC
Source: CBC
