Apple CEO Steve Jobs says the companies new ad platform for mobile devices, namely the iPhone, iPad, and iPod, is not a get rich quick scheme for his company but a support system for application developers by which they will be able to keep the cost of apps down, increasing the likely hood of continued interest in app development. The iAds program offers developers a platform onto which they can "build complex interactive ads into apps..." according to the NYTimes. Apples plan is to keep 40% of the revenues with 60% going to the apps creator, following a similar model as the iTunes App Store. “This is us helping our developers make money so they can survive and keep the prices of their apps reasonable.” said Jobs. When comparing his iAds network to Google's Adsense Jobs said “Search is not where it’s at” on phones, he said. “People are not searching on a mobile device like they are on the desktop.” I tend to agree with the observation but I have a hard time believing it's all about helping the developers...
