Well, Twitter has finally dipped it's toes in the advertising pool but they have done so ever so carefully. Twitter is taking things very slowly in an attempt to not affect the user experience, the ad must first be tweeted by the advertiser and then it will show up in search results as a featured tweet. However only tweets (ads) that are popular with users, in that they are retweeted or replied to, will be kept in the queue. “The one thing we are most excited about is these are simply tweets, not ads,” Chris Buzzo a Starbucks spokesman said. “There is one big difference between a promoted tweet and a regular tweet. promoted tweets must meet a higher bar — they must resonate with users. This means that if users don’t do the things with promoted tweets that would normally do with a regular tweet such as reply to it, favorite it, or retweet it and so on, the promoted tweet will disappear.”
I find it intriguing that they are only displaying the promoted tweets in the search results, only because I have recently discussed with a colleague my use of Twitter to discover relevant recent information via search, over even Google in some situations...
Read More at Wired.
