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Friday, July 2, 2010

The Starbucks Lean Startup - A How To

Starbucks has taken some of the financial pain out of buying a latte and surfing the web in their stores by offering up free Wi-Fi to customers in Canada and the US. "Enjoy great coffee and the Internet at your fingertips." says the companies website. 


Om Malik, is adding to the mix by letting us all in on his little secrets about lean startups and maximizing your business startup experience at Starbucks expense:



  • Almost always favor a single location. It makes it easier for your contacts to drop in for meetings.
  • Learn the names of most of the baristas and also take time to have a conversation with them. It helps build a human connection.
  • Make the baristas involved in your venture – share your news and make them feel part of your struggle.
  • Make sure you buy coffee or something at least three times a day.
  • Tip generously – up to $10 a day will ensure that folks at the store don’t view you as a freeloader and a pest.
  • Don’t spread out your stuff and take up too much space at the store.
  • Invest in great noise-cancelling headphones (to counter the loud background music).
  • Keep your mobile phones on vibrate and leave the store for conversations.
  • Make sure that the number of people attending a meeting is fewer than four so that you can all circle around a single table.
Think I need a latte.

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