Coca-Cola is spreading Christmas cheer via twitter users and a huge screen located at the busy London thorough fare at Piccadilly Circus. Twitter users who follow @cokezone can direct their tweet to @cokezone and have it displayed on the screen for commuters to enjoy. We'll assume that because of the open nature of the tweets that there will be some form of moderation.
If you don't happen to drive through Piccadilly Circus the tweets can be viewed live on the brand’s engagement site, , via a webcam set up to film the sign.
Zoe Howorth, market activation director, Coca-Cola GB, said: "The Piccadilly sign provides Coca-Cola with a unique interactive platform and we're delighted that consumers can use it to spread their Christmas messages this year.
This activation puts our fans at the heart of the activity, allowing them to engage and communicate with people everywhere."
Source: Campaignlive.co.uk
p.s. If you'd like to run your own twitter to screen campaign check out http://screenscape.net (my employer). http://screenscape.net/blog/adding-your-favorite-tweets-to-your-ScreenScape-display
