Using a large interactive billboard and patron's smartphones McDonald's Stockholm created a location based game of paddle ball called Pick n' Play that allowed users to choose a reward and play the game by logging into picknplay.se. Steer the paddle on the digital display using your touch device, last 30 seconds, and the reward you chose was yours. The site provides winners with an e-coupon that was redeemable at McDonald's restaurants.
Expect to see more of this kind of marketing...
