Coca-Cola Goes To New Heights To Promote Friendship

I really like this campaign from a creative standpoint, but I'm a little concerned about what might have happened should someone have gotten hurt. Coca~Cola has always had great marketing but this one strikes me as an interesting one from a viral standpoint.

I'm all for anything that encourages team work, and the incentive here certainly seemed to do just that!

Facebooks Beacon program under fire

My RSS feeds are full of Facebook Beacon stories, in particular the decision by Coke to sit back on it's initial decision to participate in the program. It seems that Facebook lead Coke to believe that the advertising program would be opt in but changed it's mind on that by launch time. There has been a steady backlash from users and consumers rights groups ever since. Here are some of the stories to follow if you're a Facebook users: TechCrunch, BBC, paidContent, and NYTimes Bits. I wonder if Hong Kong billionaire, Li Ka-shing, knew about the fire storm that was about to hit when he invested $60 million in Facebook?