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Thursday, September 13, 2007

MySpace partners with Hollywood duo to deliver Web TV show

MySpace has announced an exclusive deal with Hollywood producers Ed Zwick and Marshall Herskovitz, for the rights to a new Internet drama they are working on, called Quarterlife. Under the terms of the deal MySpace has a 24-hour window during which the webisode will only be available on MySpaceTV. It will then appear on Quarterlife.com. Viewers will be able to interact with the cast members through their MySpace pages. Zwick and Herskovitz are best known for their television shows Thirtysomething and My So-Called Life and MySpace officials are saying the show will offer “the highest-quality serialized content ever to appear on the Internet. We're talking about the same production values as 24 or Prison Break.” The Globe and Mail has more.

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