Rogers Communications Inc. is rolling out new phones to Canadians that are aimed squarely at freeing them from the land lines. The new dual mode phones "function as a regular cellphone outside the home, but also connect to the Internet through Wi-Fi when in range of the customer's home router" according to the CBC. Rogers chief marketing officer John Boynton tells CBCNews.ca that "It's a way for them to have just one phone period," and "This is one phone, one phone number, one voice mail, one caller ID." According to Statistics Canada about 6.4% of Canadians have already ditched land lines in favour of cell phones, a figure that lags behind other developed nations. The launch of this new product will likely help drive that figure up, at least this is what Rogers is counting on.
