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Friday, June 13, 2008

Google - Yahoo! Sign Non-exclusive Advertising Agreement

Google announced on Thursday a non-exclusive advertising agreement that will provide Yahoo! with access to the AdSense for search and AdSense for content advertising programs on Yahoo!'s U.S. and Canadian web sites. They also intend to work on enabling interoperability between their respective instant messaging services which is aimed at allowing users broader communication online. In a post on the Official Google Blog, has been in contact with regulators about the deal, and that they expect to be working closely with them to answer questions about the transaction. "Ultimately we believe that the efficiencies of this agreement will help preserve competition." It seems as though Google is preparing it's defense in anticipation, check out the bolded text of Kordestani's post...

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