Polaroid, the camera company that brought us the first instant camera 40 years ago is making news again with the introduction of the Polaroid PoGo™ an inkless pocket sized photo printer that no doubt will find a loyal fan base. This little guy who's name is short for Polaroid-on-the-go - prints full-color, 2-inch by 3-inch photos from cell phones via Bluetooth and from digital cameras via PictBridge. The PoGo will debut on July 6th in the U.S. for $149 MRSP while the ZINK Photo Paper™ will retail for between 33 and 40 cents per print; 10-packs cost $3.99, while 30 packs cost $9.99. Tom Petters, Chairman of Polaroid: “ZINK™ Zero Ink™ Printing Technology elevates instant printing to a whole new level. With Polaroid PoGo™, you don’t have to process pictures at your personal computer anymore – the convenient pocket size means printing and sharing photos can once again be a social activity.” I, for one will be anxious to compare the print quality of the PoGo with that of my Canon Selfphy, granted they are not necessarily meant to compete.
