Microsoft's new ad campaign said to cost $300 million was kicked off on Thursday night with a 90 second spot during NBC's National Football League season opener. The first ad features Jerry Seinfeld spotting Bill Gates trying on shoes in a discount shoe store and the usual Seinfeld zaniness ensues. I can only assume that the follow up ads will shed some light on the message that the company is trying to get out there... the ads had been touted as showing Microsoft as being more hip, and were meant to combat the extremely successful Apple - John Hodgman I'm a Mac, and I'm a PC ads. You be the judge...
