Preparing for the holiday season, Apple has introduced new thin iPods including a new Nano that features a "shake to shuffle" mode allowing you to give the device a shake in order to shuffle the play list. According to the BBC "...Mr Jobs unveiled Apple's new Genius function which allows users to create automatic playlists from the iPod's library with the click of a button." the genius function is available on both the Nano and on a new improved iPod Touch that also includes volume buttons on the outside of the case and an external speaker for casual listening. "These are evolutionary products with some revolutionary new features," Michael Gartenburg, vice president of Jupiter Media told the BBC. "Apple has done it again. They have reinvented the line in a way to capture mainstream consumers' hearts and minds and doing at a price point that is extremely affordable."