Here is something to be on the lookout for! GIGaom is speculating a wave of in app offers as the result of the acquisition of Tapjoy by Offerpal Media.
Offerpal specializes in the kind of pitches that have quickly become very popular on social networking sites such as Facebook as a way to generate revenue and enable users to enhance the gaming experience. A casual gamer who accepts a trial offer from Netflix, for instance, could be rewarded with extra levels, while a fan of a mafia game could get a weapons upgrade by taking a survey.
Tapjoy delivers a related service for mobile developers looking to monetize their apps. The company offers free content or in-game upgrades to users who agree to download additional applications.
I suppose it was inevitable, I just hoped it wouldn't happen so soon.
