Offer-Based Ads In Your Mobile Apps?

Here is something to be on the lookout for! GIGaom is speculating a wave of in app offers as the result of the acquisition of Tapjoy by Offerpal Media.

Offerpal specializes in the kind of pitches that have quickly become very popular on social networking sites such as Facebook as a way to generate revenue and enable users to enhance the gaming experience. A casual gamer who accepts a trial offer from Netflix, for instance, could be rewarded with extra levels, while a fan of a mafia game could get a weapons upgrade by taking a survey.


Tapjoy delivers a related service for mobile developers looking to monetize their apps. The company offers free content or in-game upgrades to users who agree to download additional applications.

 I suppose it was inevitable, I just hoped it wouldn't happen so soon.

Study Expects Mobile App Boom... Realy?

I don't think you have to be a genius to predict that mobile app development is going through the roof! It does however take some amount of thought to predict the magnitude of the explosive growth, but on the other hand the study quoted here was commissioned by an app store so take these numbers with a grain of salt...

According to the BBC:

"A study done for Getjar, the world's second biggest app store, said the market will grow to $17.5bn (£12bn) in the next two years. 

The study claimed downloads would climb from 7bn last year to 50bn by 2012 - a 92% year-on-year increase."

Big numbers!!!

Google's Schmidt Declares "...the principle of mobile first"

Google's Chief Executive Eric Schmidt has declared that mobile has come of age, speaking at Mobile World Congress. 

 

“It's like magic. All of a sudden there are things that you can do that didn't really occur to you... because of this convergence point,” he said.

“That time is upon us -- right now, right here, for this year and at least the next many years.”

Do you think so Eric?

Source: The Globe and Mail

Rise Of The Smart Phone

According to Samsung Mobile Display, a Samsung Electronics company, the global smart phone market is anticipated to grow to 500 million units in 2012 up from 170 million in expected this year. The display maker also expects touchscreens to be used in about 50 per cent of major portable devices – mobile phones, digital cameras, navigations and digital media players – to be sold in 2013. This despite an overall slowing of the mobile market globally.

Source: The Globe and Mail.

Google takes AdSense to the mobile device

Google announced this week the availability of AdSense™ for Mobile. The Google press release says "AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads."

With more mobile devices world wide than televisions and personal computer combined, the small screen is the next obvious target for advertisers, and Google intends to take full advantage of it's knowledge in matching ads with content.