Apple Calls Surprise Press Conference 15/07/2010

While they won't say what the topic will be, Apple has called a surprise press conference for today and much speculation is they'll be addressing the iPhone 4 antenna issue. Maybe Steve Jobs will give a personal "how to hold the iPhone 4" demonstration or perhaps they'll simply introduce the illusive white version :)

In any case the public is getting their "knickers in a knot" over this, deservedly or not, and Apple has to do some damage control. Some industry analysts however believe that this is the chink in Apple's armor that competitors have been waiting for and the hype is being inflated in an attempt to discredit the Apple name. 

"Apple is probably one of the most important brands of the last 50 years," said Olivier Blanchard, president of Brand Builder Marketing.

"They are rock stars in that sense and I believe that this fiasco with the iPhone 4 is an excuse to attack a company that is becoming such a giant. Five years ago when they were the underdog this would have been a non issue," Mr Blanchard told BBC News. (I suspect he was wearing his "I <3 Steve" boxers at the time.)

Consumer Reports Says No To iPhone 4

Influential publication, Consumer Reports, says that it can't give the iPhone 4 a recommendation because of the faulty antenna issue. "When your finger or hand touches a spot on the phone's lower left side — an easy thing, especially for lefties — the signal can significantly degrade enough to cause you to lose your connection altogether if you're in an area with a weak signal. Due to this problem, we can't recommend the iPhone 4."

Consumer Reports says that it consistently reproduced the issue on 3 separate iPhone 4 test devices and that it had also tried unsuccessfully to replicate the issue on older iPhone models, the Palm Pre, and other AT&T devices.

"Our findings call into question the recent claim by Apple that the iPhone 4's signal-strength issues were largely an optical illusion caused by faulty software that 'mistakenly displays two more bars than it should for a given signal strength,'" the site said. "The tests also indicate that AT&T's network might not be the primary suspect in the iPhone 4's much-reported signal woes."

Hmmmm! So much for the "all phones suffer from this" defense! Maybe Apple is not perfect after all?

Read more: http://www.cbc.ca/technology/story/2010/07/12/consumer-reports-apple-iphone.html?ref=rss#ixzz0tYgereYk

Really Mr. Jobs? REALLY???

I'm sure you've heard the joke that goes something like this:

Patient: Doc, it really hurts when I do this. Can you help me?

Doctor: Don't do that!

Steve Jobs and the Apple minions seem to be taking that approach to customer complaints about the new iPhone 4 and it's signal reception issues. When the iPhone 4 was announced, Mr. Jobs described the integrated antenna as "really cool engineering", but it seems that customers are experiencing severe signal degradation when they hold the phone... yup, you read that right! It seems as though the phone works great if it's not in your hand but if you hold it, particularly in the lower left-hand corner the signal reception drops significantly. I find it really inexcusable to tell a customer who has just paid several hundreds of dollars for your product, and is likely to spend much more over the next several years through their contract and the purchase of apps, that their only option to remedy the issue is to "not hold your phone that way" or to drop more money on a case to insulate the phone from your hand. I also find it interesting that a company known for it's design and quality would not have noticed this through testing. Not a stellar start to the release of this one! Add to it the fact that pre-orders where a total mess and that white iPhone 4's are more difficult to manufacture?

See this BBC article or do a simple google search for more info.