I have been at this for a couple of months now and I have made a conscious decision to keep my blog and my work life separate, that is to say I don't discuss my company or its clients. It's a personal choice, and while I do work in the IT industry and some of the work we do might be relevant material, it's a line I have chosen not to cross. Many bloggers take a more personal approach to blogging and sometimes forget that they are putting things out there that their superiors or clients might not like aired in public or may take offense to. Steve Rubel has 5 short pieces of advice on how to run a corporate blog, posted at Wired's How to Wiki. A quick read and some good common sense advice.