Matt Rosoff over at c|net NewsBlog is not too impressed with the thought of a new generation of iPods said to be on it's way. Rumours have been rampant since the release of the iPhone and Matt is asking the questions "What would make you buy a new iPod?". His argument, there is not much you could do to the iPod to make most users want to shell out more money to upgrade to the next generation. I'm not so sure, I think we are all subject to a tiny bit of new product envy regardless of how trivial the updates may or may not be.