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Thursday, September 20, 2007

Google takes AdSense to the mobile device

Google announced this week the availability of AdSense™ for Mobile. The Google press release says "AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads."

With more mobile devices world wide than televisions and personal computer combined, the small screen is the next obvious target for advertisers, and Google intends to take full advantage of it's knowledge in matching ads with content.

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