Microsoft is planning a new online offering that will allow you to manage your electronic health records. The plan for "HealthVault" is to allow users "to view information from medical devices, myriad health care providers and insurance companies as well as share that information with health care providers of their choosing or search for information related to their health issues." according to this c|net News.com post. A related health search service is also being launched and it appears as this will be the method of monetizing the venture, "When I am doing a health search I typically have a need," Microsoft's Peter Neupert said. "The ad is a valuable piece of content."
Google has a similar initiative underway and in both cases the sensitive nature of the data and user's trust that the company can ensure security will be a big hurtle to acceptance.
Google has a similar initiative underway and in both cases the sensitive nature of the data and user's trust that the company can ensure security will be a big hurtle to acceptance.
