Wired's epicenter blog is reporting that Justin.tv is opening up it's platform to allow users to broadcast their lives, with their own equipment. The company had opened up to a select group of beta broadcasters in May, contrary to earlier reports that it wasn't planning on broadcasting the lives of the masses. The move puts Justin.tv in competition with a number of other players, but it comes on the heals of a round of venture capital and cost cutting measures like moving to Amazon's Web Services.