Joost, the video dream site of Skype's Janus Friis and Kazaa's Niklas Zennström opened it's doors to everyone today, shedding it's beta status. Up until now the free, advertising supported, site was available only to those who could score a private invite. With content providers like Viacom, who brings MTV, BET, Comedy Central, and a limited selection of movies from Paramount, and CNN and MLB on board there is content worth looking at. ars technica's Jacqui Cheng thinks they have a challenge on their hands, particularly in signing on more content providers and finding a hardware partner to move the shows to the TV. This may be true, but it seems to me that the folks who know the television model will be all over this as it's virtually what they have now... easier for them to wrap their heads around than many of the newer ad models.
